In my pursuit of enhancing user experiences, I took on the task of redesigning the Vincent van Gogh Museum's app. With a profound appreciation for art history and a background in UX/UI design, this project was a natural fit for me.
 

One of the key challenges I encountered was striking the right balance between aesthetics and usability. To ensure that the redesigned app would resonate with a diverse user base, I developed personas representing different types of museum visitors. These personas served as invaluable guides throughout the design process, allowing me to tailor the app to meet the needs and preferences of various user groups.
 

Through iterative design and testing, I refined the app to create an experience that was both visually engaging and intuitively navigable. It was essential to me that every aspect of the app contributed to a seamless and enjoyable user journey through the museum's collections.

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