A historic concept
The idea was to create posters with a 1920s-inspired visual language something that would feel timeless, elegant and nostalgic, while still connecting to the energy of motorsport. Rather than approaching the project as purely promotional material, we wanted the outcome to have the quality of an object people would genuinely want to keep, frame or collect.
The aesthetic drew from vintage poster design: strong composition, classic typography, a refined colour palette and a sense of movement that echoed early racing culture.
Collaboration and development
Once the direction was defined, we developed the poster concepts further and refined them together towards the final outcome. The process involved translating the early references into a cohesive visual result that captured both the atmosphere of the event and the collectible quality we were aiming for.
The final posters were designed to celebrate the heritage of the Historic Grand Prix through a style that felt evocative, memorable and visually distinct, something positioned between event design and memorabilia.






